UPDATED & EXPANDED!
PAPERBACK EDITION ARRIVING 12-29-16!!!
Great Information – "I learned much from this book and will refer back to it time and again in the future. This is a great resource for operating an online business."
Margaret Heaton, Amazon reader review
"The book helped me understand and focus on the steps I needed to take to launch my online business." Linda Martin owner of Soap and Gifts by LJM
The Soapmaker's Guide to Online Marketing - Soapmakers and crafters, learn how to grow your online presence! The Soapmaker's Guide to Online Marketing is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. The Soapmaker’s Guide to Online Marketing is written by the author of The Joy of Melt and Pour Soap Crafting, How to Make Handmade Shampoo Bars, and more than a dozen other soap crafting books.
♦ Successful SEO tips
♦ Free online and offline website promotion tips
♦ Helpful photo guidelines
♦ Video ideas
♦ 100+ updated links
♦ Getting product reviews
♦ Set up your work/crafting area
♦ Wholesaling and labeling guidelines
♦ Avoid online fraud
♦ Tips on creating your product line
♦ Basic soap recipes
♦ More than 30 resources
"The Soapmaker’s Guide to Online Marketing has several chapters on the nitty gritty of starting a business. She covers creating setting up a home office, writing a business plan, buying insurance, packaging and shipping, and even avoiding online scams. This book is a great overview of the things that you should be thinking about as you create your business."
MK Rainville, Saponify Handmade Soap
Buy the Amazon Kindle version: The Soapmaker's Guide to Online Marketing
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READ SOME REVIEWS:
"The Soapmaker’s Guide to Online Marketing starts you off with a questionnaire that will help you determine if you’re really cut out for selling homemade soap online and also advices against premature selling – with specific instances of mistakes and pitfalls. There’s also a brief section over viewing online marketplaces you can sell your handmade soaps, including self hosting (I currently use and recommend Big Cartel as a shopping cart host for my shop,) creating your website (I’m a fan of the ease of Weebly) and obtaining a domain name. There’s also advice on setting up things like a policy page that covers deliveries and returns and how to handle delivery issues." Read the rest of the review.
"If you are looking for a quick resource to online marketing for your newly started soapmaking business, or if you are a seasoned soap seller looking to boost your online sales, Lisa Maliga’s ‘The Soapmaker’s Guide to Online Marketing’ is for you. Lisa writes as if she is speaking directly to you, making it a very easy read. And at only $2.99 for an e-book, you can’t beat the price."Read the rest of the review.
"This book is a good resource for the beginner, and does help me to start thinking about the many issues I will face as I start a soaping business as well as the direction I want to go with it. Although the coverage of some issues did seem rather brief to me, I was pleasantly surprised with the number of links and online resources provided. I think those alone were worth the purchase price." Lisa Jenkins
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